Figure12-5The Short-Run Market Equilibrium The short-run industry supply curve, S, is the industry supply curve taking the number of producers—here, 100—as given. It is generated by (horizontally) adding together the individual supply curves of the 100 producers. Below the shut-down price of $10, no producer wants to produce in the short run. Above $10, the short-run industry supply curve slopes upward, as each producer increases output as price increases. It intersects the demand curve, D, at point E_MKT, the point of short-run market equilibrium, corresponding to a market price of $18 and a quantity of 500 bushels.