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FIGURE 10.1 Excerpts from a Professional’s LinkedIn Profile
Everything in this excerpt from Joseph Cauteruccio’s LinkedIn profile makes the argument that he is talented, hard-working, and ambitious.
Although the photograph was not taken by a professional, Joseph dressed professionally and looks as if he’s eager to get into the office and get to work.
The summary statement includes a paragraph describing his major responsibilities and a summary of his educational credentials. Note that Joseph also includes a number of keywords categorized under “Specialties” and “Programming Languages.” These keywords will help potential employers locate his profile more easily.