WRITING FOR YOUR READERS means writing documents that are easy for readers to use and understand. It starts with making sure you present yourself effectively, as a professional whose writing is worth reading. In addition, writing for your readers involves creating an accessible document—one in which readers can easily find the information they need—that presents ideas and data clearly and emphasizes the most important information. Finally, writing for your readers means choosing words carefully and crafting accurate, clear, concise, and forceful sentences. If a sentence doesn’t say what you intended, misunderstandings can occur, and misunderstandings cost money. More important, the ability to write for your readers—word by word and sentence by sentence—reflects positively on you and your organization.