EXERCISE 7.4

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4. Find the websites of three manufacturers within a single industry, such as personal watercraft, cars, computers, or medical equipment. Study the three sites, focusing on one of these aspects of site design:

  • use of color

  • quality of the site map or index

  • navigation, including the clarity and placement of links to other pages in the site

  • accommodation of multicultural readers

  • accommodation of people with disabilities

  • phrasing of the links

Which of the three sites is most effective? Which is least effective? Why? Compare and contrast the three sites in terms of their effectiveness.