Just as when you use your tone of voice and gestures to communicate your attitude, or artists or photographers use light and framing to communicate their attitude, writers have particular ways to communicate their tone. One way is through their language choices, especially their choice of words, which is called diction. To fully understand the term diction, we have to recognize the differences between connotation and denotation. Denotation is the literal meaning of a word, free from any emotional or cultural associations. Connotation, on the other hand, is the emotional or cultural associations that a word carries. Every word has a denotation, but most words also have additional connotations as well. An easy example is to think about the word acquaintance. The denotation is simply “a person known informally,” but think about the connotation of that word. It clearly implies distance and a lack of an emotional connection. Imagine how you would feel if a good friend of yours introduced you to someone as an “acquaintance.” That’s the power of connotation.
Identify and explain the difference between the denotations and connotations of the following pairs of words. What are possible tones that could be created through the choice of one word over the other, depending on the subject?
Inexpensive/cheap
Cozy/cramped
Pushy/assertive
Scheme/plan
Father/dad
Clever/shrewd
Government/regime
Vagrant/homeless
Let’s take a look at how specific words create tone, this time in the context of a poem: “Happy Family” by Jane Shore. The title refers to a Chinese American stir-
Tonight, the waiter brings Happy Family
steaming under a metal dome
and three small igloos of rice.
Mounded on the white oval plate, the unlikely
marriage of meat and fish, crab and chicken.
Not all Happy Families are alike.
The chef’s tossed in wilted greens
and water chestnuts, silk against crunch;
[. . .]
My daughter impales a chunk of beef
on her chopstick and contentedly
sucks on it, like a popsicle.
Eating Happy Family, we all begin to smile.
Notice how many of the words have connotations of conflict—
In this excerpt from “Transhumanism” (p. 928), author Francis Fukuyama expresses his dislike for the transhumanist movement, which seeks to improve humanity by integrating itself fully with technology, with humans eventually becoming “cyborg humans.” Look carefully at Fukuyama’s diction and identify what tone he takes toward the movement to express his displeasure with its proponents. Then, go back through the excerpt and try to change the tone Fukuyama takes by changing three or four of the words he uses.
For the last several decades, a strange liberation movement has grown within the developed world. Its crusaders aim much higher than civil rights campaigners, feminists, or gay-
It is tempting to dismiss transhumanists as some sort of odd cult, nothing more than science fiction taken too seriously: Witness their over-