There is another reason the reader’s eye might be drawn first to the neon sign on the left in Figure 14.2. This simple yet bold sign communicates much about the place as a whole, announcing it to be an inexpensive, down-to-earth restaurant, offering simple fare. It probably opens early and stays open late, maybe even all night, serving average people of modest means. As a focal point, therefore, this sign sets up an important point of contrast with the unusual customer seated at the right. Because of the left-to-right and top-to-bottom reading pattern, most of us view photographs in a Z pattern, as shown in Figure 14.4. Thus, the bottom right corner of an image is a second important position that a skilled photographer can use to hold viewers’ attention. When you look at the “big picture,” you can see an image’s overall composition, identify its prominent element, and determine its focal point.