B. Integrating and Crediting Visuals

Visuals in your text can engage readers, convey information, and reinforce your words. The MLA and APA style guides divide visuals into two groups:

Much of the time you can create pie charts, bar graphs, or tables in your text file using your software, spreadsheet, or presentation options. Try a drawing program for making diagrams, maps, or sketches or an image editor for scanning print photographs or adding your own digital shots.

When you add visuals from other sources, you can photocopy or scan printed material, pick up online graphics, or turn to the computer lab for sophisticated advice. For a complex project, get help well ahead of your deadline, and allow plenty of time to learn new techniques.

Select or design visuals that are clear, easy to read, and informative.

B1 Position visuals and credit any sources

Present each visual: provide a context for it, identify its purpose, explain its meaning, and help a reader see how it supports your point. Following your style guide, identify and number it as a table or figure. Place the visual near the related text discussion so readers can easily connect the two.

Solve any layout problems in your final draft as you arrange text and visual on the page. For instance, align an image with the left margin to continue the text’s forward movement. Use it to balance and support, not overshadow, text. Let the visual draw a reader’s eye with an appropriate — not excessive — share of the page. To present a long table or large photograph on its own page, simply add page breaks before and after it. To include tables or figures for reference, such as your survey forms, place them in an appendix or collect them in an electronic supplement, as APA suggests.

Acknowledge visual sources as carefully as textual sources. Credit material from a source, printed or electronic, as you present the visual. Ask permission, if required, to use an image from a copyrighted source, including most printed books, articles, and other resources; credit the owner of the copyright. If you download an image from the Web, follow the site guidelines for the use of images. If you are uncertain about whether you can use an image from a source, ask your teacher’s advice.

B2 Prepare tables using MLA or APA format

If you conduct a small survey, use the insert or table menu to create a simple table to summarize responses. Supply a label and a title or caption before the table. (Italicize its name if you are using APA style.) Double-space, add lines to separate sections, and use letters to identify any notes.

Label with number

Title or caption

Letter keyed to note

Column headings

Pair of rules or lines to enclose heading

Rule or line to mark end

Note of explanation if needed

TABLE FORMAT FOR PRESENTING YOUR SURVEY FINDINGS

Table 1

Sources of Financial Support Reported by Survey Participantsa

Type of Support First-Year Students (n = 20) Other Undergraduates (n = 30)
Scholarship or Campus Grant 25% 20%
Student Loans 40% 57%
Work Study 20% 7%
Family Support 50% 40%
Part-Time or Full-Time Job 25% 57%
Employer or Military Contribution 10% 17%
Other 5% 7%
a. Percentages based on the total number of respondents (n) were calculated and rounded to the nearest whole number.

If your results came from only a few students at one campus, you might compare them with state or national findings, as in the next sample table. When you include a table or an image from a source, credit it, and identify it as a source (MLA) or as adapted (APA) if you have modified it.

TABLE FORMAT FOR MLA AND APA SOURCE CREDITS

Table 2

Percentages of Undergraduates Receiving Selected Types of Financial Aid, by Type of Institution, Attendance Pattern, Dependency Status, and Income Level: 2007-08

Label with number

Title or caption

Column headings

Spanner heading (for all rows) centered

MLA source credit

Institution Characteristics Any Grants Any Student Loans Work-Study Veterans Benefits
Public
2-year 39.6 13.2 3.3 2.0
4-year (non-doctorate) 52.5 43.4 7.3 2.4
4-year (doctorate) 53.1 47.8 8.0 2.0
Source: United States, Dept. of Educ., Inst. of Educ. Statistics, Natl. Center for Educ. Statistics; 2007-08 National Postsecondary Student Aid Study; US Dept. of Educ., Apr. 2009; Web; 1 Dec. 2012; table 1.

The credit above follows MLA style; the credit below follows APA. At the end, add the date and name as any copyright holder requests.

Note. Adapted from U.S. Department of Education, Institute of Education Sciences, National Center for Education Statistics. 2009. 2007-08 National Postsecondary Student Aid Study (NCES Publication No. NPSAS:08), Table 1.

APA source credit

B3 Add diagrams, graphs, charts, and other figures

Select or design figures purposefully. Consider your readers’ needs as you decide which types might convey information effectively. A diagram can help readers see the sequence of steps in a process. A graph can show how different groups of people behave over time. A sketch of an old building can illustrate the style of its era. Add a clear caption or title to identify what you are illustrating as well as labels for readers to note key elements, add numerical or textual detail, and use visual elements — size, shape, direction, color — to emphasize, connect, or contrast.

For a tutorial on preparing effective graphs and charts, go to Re:Writing.

image
FIGURE A.1 A Diagram Showing the Process of Wastewater Treatment in King County, Washington. Source: King County, Washington, Department of Natural Resources Wastewater Treatment Division
image
FIGURE A.2 A Comparative Line Graph Showing the Percentage of Children with a Reported Food or Digestive Allergy from 1997 through 2007 by Age Group. Source: The Centers for Disease Control and Prevention
image
FIGURE A.3 A Bar Chart Presenting Numerical Comparisons. Source: U.S. Department of Health and Human Services, Substance Abuse and Mental Health Services Administration, Office of Applied Studies

Where Does My Money Go?

Annual Energy Bill for a typical Single Family Home is approximately $2,200.

image
FIGURE A.4 Pie Chart Showing Energy Consumption for a Typical Single Family Home in 2009. Source: ENERGYSTAR, The U.S. Environmental Protection Agency, The U.S. Department of Energy