Guidelines for analyzing an image or a multimodal text

What is your first impression of the text? What details in the text create this response?
When and why was the text created? Where did the text appear?
What clues suggest the text's intended audience? What assumptions are being made about the audience?
What is the thesis, central idea, or message of the text? Do you find it persuasive?
Does this text tell a story? How would you sum up the story?
If the text is multimodal, what modes are used, and why? How do the modes work together?
How do the arrangement of sounds or design details—images, illustrations, colors, fonts, perspective—help convey the text's meaning or serve its purpose?