ADVERTISEMENT Philip Morris & Company, Virginia Slims. Cigarette companies had long targeted women through their advertising, but during the rise of feminism in the 1970s, they took a different tack. This 1971 ad attempts to appeal to women with a product that is tailored, slim, and “just for women.” The famous slogan, “You’ve come a long way, baby,” suggests a link between cigarette smoking and women’s rights.