Poster/Ad Campaign
What are your assumptions about the homeless? And what are the sources of your assumptions?
Homeless Coalition of Hillsborough County
Not Who You Expected? Shameya, Age 18; Jeff, Age 44
HOMEPAGE Homeless Coalition of Hillsborough County, Florida. By permission of the Homeless Coalition of Hillsborough County.
The Homeless Coalition of Hillsborough County, Florida, created an ad campaign that aims to raise awareness about the causes and consequences of homelessness in its local community. Each ad features a person who is or has been homeless, with the tagline “Not who you expected?” Hillsborough County has nearly ten thousand homeless people, which is 20 percent of Florida’s homeless population. Among that population are Shameya and Jeff, featured in the following ads. You can read more about their stories at the HCHC site.
POSTER/AD Homeless Coalition of Hillsborough County, “Shameya, Age 18.” By permission of the Homeless Coalition of Hillsborough County. Photo: Brian Adams Photographics Inc.
POSTER/AD Homeless Coalition of Hillsborough County, “Jeff, Age 44.” By permission of the Homeless Coalition of Hillsborough County. Photo: Brian Adams Photographics Inc.