Purpose. Nollen mentions her familiarity with Bedford several times in the letter. Is this an effective strategy for persuading her reader to interview her for the position? Why or why not?
Chapter 4 - Questions: Analyzing Nollen’s cover letter: Purpose. Nollen mentions her familiarity with Bedford several times in the letter. Is this an effective strategy for persuading her reader to interview her for the position? Why or why not?
Audience. Is the letter appropriately tailored to the director of marketing? What information does Nollen include that shows she realizes this is her audience?
Chapter 4 - Questions: Analyzing Nollen’s cover letter: Audience. Is the letter appropriately tailored to the director of marketing? What information does Nollen include that shows she realizes this is her audience?
Rhetorical appeals. How does the cover letter demonstrate that the writer would make a desirable employee?
Chapter 4 - Questions: Analyzing Nollen’s cover letter: Rhetorical appeals. How does the cover letter demonstrate that the writer would make a desirable employee?
Rhetorical appeals. How does the cover letter use ethos and logos to persuade the recipient to schedule an interview?
Chapter 4 - Questions: Analyzing Nollen’s cover letter: Rhetorical appeals. How does the cover letter use ethos and logos to persuade the recipient to schedule an interview?
Modes & media. Read Nollen’s cover letter out loud and notice how well it flows as a kind of audio essay. What might be some of the benefits—and drawbacks—of reaching an audience through an “audio cover letter”?
Chapter 4 - Questions: Analyzing Nollen’s cover letter: Modes & media. Read Nollen’s cover letter out loud and notice how well it flows as a kind of audio essay. What might be some of the benefits—and drawbacks—of reaching an audience through an “audio cover letter”?
Elements of the genre. Are there items on Nollen’s resume that she should have elaborated on in the cover letter? If so, which items and why?
Chapter 4 - Questions: Analyzing Nollen’s cover letter: Elements of the genre. Are there items on Nollen’s resume that she should have elaborated on in the cover letter? If so, which items and why?
Elements of the genre. Nollen includes a summarized list of her writing samples at the end of her cover letter. Is this necessary? Why or why not?
Chapter 4 - Questions: Analyzing Nollen’s cover letter: Elements of the genre. Nollen includes a summarized list of her writing samples at the end of her cover letter. Is this necessary? Why or why not?
Style. How does the author convey her personality while still maintaining a formal tone?