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What about the size of the group?

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Do you feel more pressure to conform when the group is large than when the group is small?

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This issue was studied in a classic experiment nicknamed the "Gawkers" study.

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In this study, the experimenters instructed groups of accomplices to stand in an area of high pedestrian traffic

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and simply look upward (staring at a 6th floor window) without talking or pointing.

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The experimenters then filmed the hundreds of passing pedestrians and counted the number of passers-by who looked up.

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By varying the size of the group of accomplices (the groups had 1, 2, 3, 5, 10, or 15 people in them)

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the experimenters were able to study the effect of group size on pressure to conform.