WEBVTT 1 00:00:04.000 --> 00:00:12.500 Memory takes place in a three stage process: encoding, storage, and retrieval. 2 00:00:12.500 --> 00:00:20.600 Forgetting can be the result of an interference failure at any one of these three steps. 3 00:00:20.600 --> 00:00:28.000 An encoding failure would be when you do not process the information so that it can be stored. 4 00:00:28.000 --> 00:00:33.700 Think of the difficulty of remembering a letter in a field of distractors. 5 00:00:33.700 --> 00:00:39.850 Storage failure results when the memory is lost or fades from our storage. 6 00:00:39.850 --> 00:00:47.200 Retrieval failure occurs when you cannot get the memory out of storage when you need it. 7 00:00:47.200 --> 00:00:53.750 Think of remembering the correct answer on a test AFTER you have left the classroom. 8 00:00:53.750 --> 00:00:59.000 Interference can impact any of the stages of memory. 9 00:00:59.000 --> 00:01:08.800 Encoding interference is when additional and irrelevant information prevent you from encoding the desired information. 10 00:01:08.800 --> 00:01:17.000 At retrieval and storage, we can have proactive interference or retroactive interference. 11 00:01:17.000 --> 00:01:28.000 Proactive interference is when previously learned information impacts your ability to retrieve more recently learned information. 12 00:01:28.000 --> 00:01:38.800 Retroactive interference is when more recently learned information impacts your ability to retrieve older learned information. 13 00:01:38.800 --> 00:01:44.000 As you can see, there are many ways to “forget” something.