WEBVTT

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One of the most basic principles of human behavior is that we learn from our experiences.

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In particular, we learn to repeat those actions that lead to outcomes we like…

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and to avoid actions that produce unpleasant results.

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B. F. Skinner, one of the pioneers in the study of learning, called this form of learning “operant conditioning”

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to distinguish it from classical conditioning studied earlier by Ivan Pavlov and John Watson.