WHAT IF?

WHAT IF?

image But what if things don’t work out as shown? Using emotional appeals can be tricky, as there is a fine line between too much and too little. Test your ability to adapt your communication by watching the What if? videos and planning a course of action for each situation below.

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Question

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Chapter 17: When you overly rely on your personal story (“This would never happen in our bakery. After two or three visits, you’ll be greeted by name. You become a part of the family”), how can you maintain your credibility with the audience?

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Chapter 17: What can you do if you don’t actually feel the emotion you want your audience feel?