cacbim_ch17

Pop Quiz

1. For persuasive presentations, a speech of argues for a specific action—for example, persuading your audience to exercise at least three hours a week.

fact

policy

value

ethics

Chapter 17: 1. For persuasive presentations, a speech of argues for a specific action—for example, persuading your audience to exercise at least three hours a week.

2. According to the elaboration likelihood model, listeners are more likely to take a to processing your message if they already understand the content.

peripheral route

connected route

central route

direct route

Chapter 17: 2. According to the elaboration likelihood model, listeners are more likely to take a to processing your message if they already understand the content.

3. When establishing ethos with an audience, creating a sense of immediacy can help with your .

credibility

charisma

competence

closeness

Chapter 17: 3. When establishing ethos with an audience, creating a sense of immediacy can help with your .

4. Which of the following fallacies occurs if you argue that you deserve a Friday night off because a coworker also has it off?

Hasty generalization

Straw person claim

Ad hominem argument

Bandwagon appeal

Chapter 17: 4. Which of the following fallacies occurs if you argue that you deserve a Friday night off because a coworker also has it off?

5. Before convincing your audience to regularly volunteer at a local food bank, you may start by asking them to make a small donation or visit the Web site to learn more about the operation. This is known as .

the foot-in-the door technique

a motivational appeal

the hierarchy of needs

displaying goodwill

Chapter 17: 5. Before convincing your audience to regularly volunteer at a local food bank, you may start by asking them to make a small donation or visit the Web site to learn more about the operation. This is known as .