ESTABLISHING GOODWILL

Showing that you care about and can empathize with your audience creates a bond that keeps listeners focused on your message. This is important when delivering a speech in any context—whether amongst peers at work, at a fund-raising event, or in the classroom. How do you express to others that you have their best interest in mind?
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(Clockwise from top left) Jon Feingersh/Blend Images/Corbis; KARIM SAHIB/AFP/Getty Images/Newscom; Adam Crowley/Blend Images/Corbis