- There are three types of persuasive speeches—speeches of fact, value, and policy—which you can use to reinforce or change listeners' attitudes and beliefs, or encourage them to take action.
- Your ethos, or credibility, is what determines whether an audience views you as trustworthy. Failure to properly display your character, competence, and charisma can result in an ineffective speech.
- Using the motivated sequence will help you form a logical structure to your persuasive argument, but if you lack sound reasoning, listeners are less likely to believe your claims.
- Motivational appeals connect with an audience's needs and feelings. Also known as pathos, this is how you can get an audience emotionally involved with your topic.
- Considering the risk of coercion, it is especially important to maintain high ethical standards in persuasive speeches and to establish goodwill with your audience.