Find a persuasive speech online. This could be from a politician, a TED talk (www.ted.com), a commencement address, or even one of your own classmates. While listening to the speech, note effective uses of ethos, logos, and pathos, or times when they could have been used more effectively. Write a brief paper explaining the speech's thesis, your findings, and whether you found the speech persuasive.

Working in groups, use the motivated sequence on pages 436–437 to plan a two- to three-minute infomercial selling an imaginary service to your classmates. Base the infomercial on a service that college students might actually use (dating Web site, tutoring business, personal trainer, dog-sitting service). After preparing and rehearsing the infomercial, perform it in front of your class, or make a video and post it to the class Web site. Be prepared to explain how you incorporated each step in the motivated sequence.