Whether you are looking for your first job or internship, seeking a promotion, applying to a different company, or considering changing careers, you will need to prepare for employment selection interviews. This includes researching potential employers, developing your résumé and cover letter, reviewing your social media image, and planning your own questions for the interviewer. To learn even more about how to prepare for a job interview, check out sites like monster.com or careerbuilder.com, or visit your school’s career services department.

Research Potential Employers.Learn as much as you can about the company that is interviewing you. Recruiters and hiring managers favor applicants who know something about the organization. This includes understanding what the enterprise does (what it produces and what industry it’s in) and having a sense of how the job you’re interviewing for fits into the company as a whole. Armed with this knowledge, you can speak more intelligently about how your experience and skills are a good fit for the job (Joyce, 2008).

If you saw the job listing in an advertisement or on the company’s Web site, the posting probably included a job description. If the description is vague, try to get more details—for example, by calling the company’s human resources department. The more you understand the nature of the job, the better sense you’ll have of whether you’re a good fit for the position. The job description will also help you write a compelling cover letter and adapt your résumé (see pp. A-14 to A-18).

By researching the company, you can also prepare answers to questions that may come up during an interview. For example, the interviewer will likely ask you why you’re interested in the job. “I just need a job” is not an acceptable answer; you need to explain why you are a good fit for that job. (See Table A.4 for additional interview questions you should be ready to answer.) Also, think about what job-specific questions might come up during the interview. For instance, if you’re interviewing for a programming position, the interviewer might ask you to describe your experience troubleshooting coding problems. Reviewing the job description will help you anticipate these questions and prepare responses.

Develop Your Résumé and Cover Letter.When you apply for a job, you typically submit a résumé. A résumé is a written summary of your education, work experience, and skills. Most employers require one of two types of résumés. The first type is the chronological résumé, which details the history of your education and work experience, starting with the most recent. The second type is the functional résumé, which focuses on how your skills and experiences relate to the specific job you’re applying for. This information is not in chronological order. See Figures A.1 and A.2 for samples of a chronological and a functional résumé. These samples show the basic categories and types of information résumés often include. However, there are a lot of varying opinions on what detailed content should be covered. Some recruiters say an objective statement is no longer necessary. Some advocate for disclosing a high GPA, while others say never to include one at all. When putting together your own résumés, research what is the acceptable standard in the industry to which you are applying.

Which type of résumé is more appropriate? We recommend preparing both types. Then you can decide which one to submit depending on the job application requirements and your work history. For example, for employers that ask for a detailed work history, a chronological résumé is better. If you have a limited work history, a functional résumé may be the right choice because it helps you emphasize job-relevant skills you’ve gained through your academic experience.

Many employers now expect you to submit your résumé electronically, either as an e-mail attachment (PDF) or uploaded to a Web site. This enables companies to scan résumés into a database and conduct keyword searches to quickly identify applicants with desirable experiences and skills. For this reason, you will want to develop a searchable résumé. Finally, some employers will allow or require you to submit other application materials, such as work samples, videos, or a portfolio of related classwork. In such cases, guidelines on formats, sizes, and submissions are likely to be provided. All these materials should be as carefully composed as any traditional résumé.

There are many good resources online that can help you create résumés, including monster.com and jobsearch.about.com. You can also seek support at your college’s career services department. Use these sources as well as your own research to carefully craft your application materials.

Résumés are often accompanied by a cover letter, which introduces you and highlights your qualifications for the job in question. Think of the cover letter as a persuasive message that expresses how your work experience and skills meet the employer’s needs. Use vivid and descriptive language to direct the reader to key areas of your résumé that showcase your qualifications. Write different cover letters for each job you apply for, tailoring each letter to the position’s specific needs. Conclude your cover letter by requesting an interview.

Remember that your résumé and cover letter are the first impression an employer will get of you as a potential employee. Make sure these documents truly convey your qualifications for the job. Ensure that they look good, too. Employers will spend just a few minutes reviewing them, so create professional-looking documents with clean, crisp formats. Use a readable font, such as Arial or Helvetica, and use active rather than passive voice to maintain readers’ interest. Proofread carefully for proper spelling and grammar—careless mistakes will quickly place you in the rejection pile. Most important, keep both documents brief; each should be no more than one page long.

Review Your Social Media Image.If potential employers saw your Facebook profile, Twitter feed, or Tumblr account, what impressions would they form about you? Would they conclude that you’re a serious, hardworking type, or that you mostly play paintball and hang out at the beach? As Chapter 3 on mediated communication points out, you create your online face through your social media activity: your posts, your e-mail and screen names, and the comments others make about you.

Some employers check Google, LinkedIn, and social media sites to gather additional information about job applicants. They will more likely view you favorably if the images on these sites show you in a respectable setting (e.g., playing tennis rather than drinking at a party) and if others post positive comments about you (Hong, Tandoc Jr., Kim, Kim, & Wise, 2012). Your e-mail and screen names will also influence their impressions of you. If you don’t already have at least one e-mail address that includes your full name, set one up and use it to correspond with potential employers. (For more on maintaining a positive online face, see Chapter 3, pp. 65–70.)

Develop Your Own Questions.Most employment selection interviewers conclude the interview by inviting the applicant to ask questions. This is another opportunity for you to demonstrate what you know about the company. Rather than saying “I can’t think of anything,” be prepared with a few questions. For example, you could ask about opportunities for advancement within the company, or inquire about some detail in the job description that wasn’t covered during the interview. Avoid questions that you could easily answer by looking at the employer’s Web site or other published material.