WHAT IF?: Emotional Appeals
WHAT IF?
But what if things don’t work out as shown? Using emotional appeals can be tricky, as there is a fine line between too much and too little. Test your ability to adapt your communication by watching the What if? videos and planning a course of action for each situation below.
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When you overly rely on your personal story (“This would never happen in our bakery. After two or three visits, you’ll be greeted by name. You become a part of the family”), how can you maintain your credibility with the audience?
Question
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What can you do if you don’t actually feel the emotion you want your audience feel?
Question
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