Chapter 17: 1. For persuasive presentations, a speech of argues for a specific action—for example, persuading your audience to exercise at least three hours a week.
Chapter 17: 2. According to the elaboration likelihood model, listeners are more likely to take a to processing your message if they already understand the content.
Chapter 17: 5. Before convincing your audience to regularly volunteer at a local food bank, you may start by asking them to make a small donation or visit the Web site to learn more about the operation. This is known as .