Self-actualization Maslow proposed that some people are motivated primarily by self-actualization—a desire to realize one’s inner potential—and that the self-actualization need motivates ethical behavior that improves the welfare of others. Maslow cited, as an example, Eleanor Roosevelt, shown here in her role as chairperson of the United Nations Commission on Human Rights. An in-depth study of her personality (Piechowski & Tyska, 1982) found that she had many self-actualizing traits: a concern with personal growth rather than the attainment of honors and awards; a focus on large-scale problems of humanity rather than small personal concerns; and a high standard for moral and ethical behavior.