The nonprofit organization PCI Media Impact (formerly named Population Communications International) has put principles of social-cognitive theory into practice. They produce media broadcasts in which characters model beneficial behaviors, such as safe-sex practices. Here, broadcasters in Mexico work on the TV drama program Mucho Corazon (Much Heart), whose characters confront and cope with issues involving gender-based violence, financial literacy, and sustainable development. PCI Media Impact has produced approximately 100 TV and radio serial dramas that have reached over 1 billion people in 50 countries.