figure 14.19 Advertising, age Researchers showed younger and older adults pairs of advertisements that highlighted a single product’s benefits in two ways: its benefit to acquiring information about the unknown, or its benefit to maintaining a positive emotional life (Fung & Carstensen, 2003). Consistent with the prediction of socioemotional selectivity theory, older adults preferred advertisements such as the one on the left, which emphasizes an emotional appeal, to the one on the right, which highlights the knowledge gained from new experiences.