After watching the Market Power video lecture, consider the question(s) below. Then “submit” your response.
Question
1. Market power enables businesses to:
A.
B.
C.
D.
Question
2. The National Football League (NFL) achieves market power through its ability to:
A.
B.
C.
D.
Question
3. Three barriers to entry that prevent firms from entering a market and competing in the market are control over inputs, economies of scale, and:
A.
B.
C.
D.
Question
4. The figure represents a monopoly in which all customers pay the same price for the output of the monopoly. To maximize profits, the monopolist produces at a level of output in which:
A.
B.
C.
D.
Question
5. A monopoly harms consumers because:
A.
B.
C.
D.
Question
6. When monopolies waste resources attempting to prevent other firms from competing with them, it is referred to as:
A.
B.
C.
D.
Question
7. Price discrimination by a monopolist leads to the firm earning higher profits but it also delivers benefits to:
A.
B.
C.
D.
True/False Questions
After watching the Market Power video lecture, consider the question(s) below. Then “submit” your response.
Question
1. Market power reaches its maximum potential in a monopoly.
A.
B.
Question
2. A profit-maximizing monopolist can charge any price to consumers.
A.
B.
Question
3. All monopolies earn profits.
A.
B.
Short Answer/Discussion Questions
After watching the Market Power video lecture, consider the question(s) below. Then “submit” your response.
Question
1. How do barriers to entry benefit a monopoly?
Suggested solution: Barriers to entry include control over inputs, economies of scale and government protection in the form of patents and copyrights. Each of these deters new companies from competing with the monopolist. By avoiding potential competitors (who may undercut the monopoly’s prices), the monopoly can maintain its market power and earn economic profits. (Answers may vary.)
Question
2. What benefit does society derive by allowing some monopolies to be created?
Suggested solution: While a monopoly creates market power that typically results in higher prices and less output, likely yielding economic profits and reduced consumer surplus, there is still some possible benefit to society from a monopoly. Monopolies can be the drivers of innovation. Inventors and other creative people are incented to invest in products and services produced by monopolists because of the possibility of realizing large economic profits (Because a monopolist is the only producer of the product or service). (Answers may vary.)
Question
3. Why might an airline company (assuming it is a monopoly) charge different fares to different groups of customers?
Suggested solution: Airlines charge different fares to different groups of customers in order to maximize the revenue (and therefore profit) generated from a given flight. By imposing restrictions such as advance purchase and minimum stay, the airline can discriminate between business travelers (who have a higher willingness to pay) and nonbusiness travelers (who have a lower willingness to pay). Fares are set accordingly. This helps the company realize more revenue than would have been generated if all consumers paid the same price. (Answers may vary.)