55

56

The World of Markets

Markets form the foundation of all economic transactions. As various factors effect the supply and demand of goods and services, prices adjust upward or downward correspondingly to reach equilibrium.

image
The dramatic rise of Uber drivers between 2012 and 2015 has come as a result of partnerships between the company and participating cities.

image
The proportion of the global video game revenues captured by each platform (such as smartphones, tablets, and computers) has changed over the past few years.

image

image
Total sales of bottled water in the United States took off in the 1990s and continued to grow steadily since.

image
University of Phoenix is the largest for-profit university with around 300,000 students.

image
Enrollment at for-profit universities grew significantly from 1997 to 2009 but has since fallen slightly. Still, it was the fastest growing segment over the past two decades.
The By-The-Numbers - Do It Yourself! activity for this chapter will focus on enrollment levels in different higher education institutions.