| TABLE 1 | EXAMPLES OF NETWORK GOODS FACING VIRTUOUS AND VICIOUS CYCLES |
| Industry | Previous Market Leaders | Current Market Leader |
| Social networking | Friendster (2002–2004) | Facebook (2009– ) |
| Myspace (2005–2008) | |
| Internet search engines | AltaVista (1997–2000) | Google (2001– ) |
| Word processing software | WordPerfect (1980–1996) | Microsoft Word (1997– ) |
| Video game consoles | PlayStation 1 and 2 (1995–2007) | Sony PS4 (2014– ) |
| Nintendo Wii (2008–2011) | |
| Microsoft Xbox 360 (2012–2013) | |
| Internet browsers | Netscape (1995–1998) | Google Chrome (2012– ) |
| Internet Explorer (1999–2008) | |
| Mozilla Firefox (2009–2011) | |
| Internet service providers | Prodigy (1991–1994) | Comcast Xfinity (2013– ) |
| America Online (1995–2003) | |
| AT&T DSL (2004–2012) | |
| Photography | Kodak (film) (1936–2004) | Canon (digital) (2005– ) |
| Smartphones | Blackberry (2003–2010) | Apple iPhone (2011– ) |
| Tablets/netbooks | HP Mini (2008–2009) | Apple iPad (2010– ) |