MASS
MEDIA

EXAMPLES

New York Times

National Public Radio

Whitehouse.gov

Fox News

COMMUNICATION FLOW

One-way

PURPOSE

Information (news)

Entertainment

Advertising

Public service

FAMILIARITY WITH THE AUDIENCE

Mostly unknown

CONTENT CONTROL

Source provider

TYPE OF FEEDBACK

Viewer ratings and comments, page view counts

SOCIAL
MEDIA

EXAMPLES

Text messaging

Facebook

Twitter

Instagram

COMMUNICATION FLOW

Two-way

PURPOSE

Information

Self-presentation

Relationship building

Managing work tasks

Alleviating boredom

FAMILIARITY WITH THE AUDIENCE

Mostly known

CONTENT CONTROL

Senders and receivers

TYPE OF FEEDBACK

Immediate and/or delayed responses or replies