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Many businesses use mediated communication technologies—such as videoconferencing or Skype—to conduct employment selection interviews. These technologies can help save time and travel costs, but they can also be challenging for interview participants. To ensure that your interview achieves its purpose, consider how to best use these technologies.

There are two forms of video interviews. Synchronous video interviews are done in real time, using Skype or other videoconferencing systems. In asynchronous video interviews, applicants record answers to questions provided to them in advance. The recorded video is then uploaded to a secure Web site, where employers can quickly view a number of applicants and determine whom to interview further. Organizations commonly use this tactic to reduce the cost and time of handling initial interviews (Kiger, 2010).

With synchronous and asynchronous video interviews, following certain steps will help you competently conduct or participate in the conversation. First, make sure you know how to use whatever equipment is involved. Take time to learn how the camera operates and how to use the related videoconferencing software. Second, test the equipment in the actual setting where you’ll be conducting or recording the interview. Confirm that you have sufficient lighting and that the background is free of any visual or sound distractions. Third, practice your video delivery. Focus the camera to a medium close-up shot, so that you capture your upper torso and head. Dress appropriately, and remember to maintain eye contact with the camera and vary your vocal expressiveness. In addition, minimize distracting gestures and be facially expressive. Finally, spend time rehearsing and recording yourself on video. Use the resulting feedback to adjust your delivery or appearance to create a good impression.