HOW TO COMMUNICATE|Video Skills
RESPONDING TO AUDIENCE QUESTIONS
One way to improve your public-
CONSIDER THIS: You are giving an informative speech to your communication class. Drawing on social science research, you explain why some online videos posted by ordinary people go viral and are seen by millions. After concluding your speech, you have time to answer questions from the audience.
WHAT WOULD YOU DO? A question-
HAVE A FEW QUESTIONS PREPARED. To deal with any awkward silence when you open for questions, have a few questions ready to ask (and answer) yourself to get things started. Taking this first step can encourage a quiet audience to open up.
ACTIVELY LISTEN TO QUESTIONS. Repeat questions to ensure you understand them and for the benefit of others in the audience who may not have heard them. Avoid evaluations (“That’s a really good question”), as they may imply that some questions are better than others.
INVOLVE YOUR AUDIENCE. Make eye contact with the person asking the question, but address your response to the entire audience. You don’t want to talk one-
BE BRIEF AND COMPLETE WITH YOUR ANSWERS. Look for opportunities to refer back to key points in your speech. If you don’t know the answer to a question, say so.
STICK TO A TIME LIMIT. Give the audience your contact information in case they want to follow up with additional questions. Have a prepared closing remark that ends the question-
QUESTION: Why does the speaker make eye contact with the entire audience—
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