When you show your listeners that you’re genuinely concerned about their welfare, you’re demonstrating goodwill. One way to demonstrate goodwill is to note in your speech’s introduction how your topic relates to your audience (“I’m sure we are all concerned about the recent crime spree”). You can also show goodwill through the sincere expression of empathy—acknowledging emotions your audience may be experiencing (“I know that most of you are very worried, and some of you are outraged, by the increase in muggings”). When you clearly demonstrate genuine concern for your listeners, they are more likely to pay attention to your message.

If you are talking about a controversial issue, goodwill will be evident if you stay objective when preparing the speech. During your research phase, investigate all sides of the issue. This will give you a broad perspective on the topic. Not only will this help you compose your speech in a fair and informed way, but you’ll also be able to anticipate and respond to questions from audience members. This shows goodwill because you can prove how you’ve thought about and prepared for your audience’s reaction.