Finally, you’re more likely to get involved with people you perceive as physically attractive. Although it might seem obvious that people would naturally be drawn to beauty and good looks, there is another reason for its appeal. Attractive people are often assumed to offer other valued resources, such as competent communication skills, intelligence, and well-adjusted personalities—a phenomenon known as the beautiful-is-good effect (Eagly, Ashmore, Makhijani, & Longo, 1991).