Exploring the Text: - According to Cofer, “Mixed cultural signals have perpetuated certain stereotypes—for example, that of the Hispanic woman as the ‘Hot Tamale’ or sexual firebrand. It is a one-dimensional view that the media have found easy to promote. In their special vocabulary, advertisers have designated ‘sizzling’ and ‘smoldering’ as the adjectives of choice for describing not only the foods but also the women of Latin America” (par. 6). Does this assertion—that the media promotes stereotypes—apply today? In answering, consider Cofer’s example of Latin American women, or choose another group, such as African Americans, older people, or people from the Middle East.