![](comer9e_ch11_un_21.jpg)
Calling for more assertive action According to many people, efforts to change the negative impact of the fashion industry and media on women have been woefully ineffective to date. Thus a feminist movement has emerged to more aggressively fight society’s “obsession with female thinness.” The movement’s slogan, “Riots Not Diets,” has already caught fire and now adorns bags, T-shirts, patches, cookies, glassware, and many other objects around the world.