The energy drink phenomenon Picking up on their slogan “Red Bull gives you wings,” the Red Bull company sponsors an annual event called “Flugtag” in which teams from around the world compete to see whose homemade human flying machines can travel the farthest. Here, one team member consumes a can of Red Bull, the informal fuel at the competitions. Red Bull, like other popular energy drinks, contains huge—potentially dangerous—amounts of caffeine and other legal stimulants.