What’s in a name? The British band Madness entertains an audience in Italy in 2012, just as they have entertained millions of fans during their four decades of performing. Some social critics worry that band names like Madness, Bad Brains, the Insane Clown Posse, the Schizos, and Bark Psychosis serve to trivialize or romanticize the plight of people with schizophrenia and other psychotic disorders.