figure 9.2 When do people seek junk food? Apparently, when they feel bad. People who eat junk food when they are feeling bad outnumber those who eat nutritional food under similar circumstances. In contrast, more people seek nutritional food when they are feeling good. (Information from: Isasi et al., 2013; Haberman, 2007; Rowan, 2005; Hudd et al., 2000; Lyman, 1982.)