A story of two billboards In 1995, the Calvin Klein clothing brand posed young teenagers in sexually suggestive clothing ads (top). A public uproar forced the company to remove the ads from magazines and billboards across the United States, but by then, a point had been made—that extreme thinness was in vogue for female fashion and, indeed, for females of all ages. In contrast, the Nolita clothing brand launched a major ad campaign against excessive thinness in 2007, displaying anti-anorexia billboards throughout Italy (bottom). Here two young women stare at one such billboard—that of an emaciated naked woman appearing beneath the words “No Anorexia.” The billboard model, Isabelle Caro, died in 2010 of complications from anorexia nervosa.