Converging Media Technologies
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Earlier in this chapter, we argued that today’s media are converging—the lines between traditional mass communication and digital computing and telecommunication technologies are increasingly blurry (Pavlik & McIntosh, 2011). In this section, we explore the benefits and challenges for society of the increased interactivity and selectivity that media convergence allows.
Technology and You
Can you think of some examples of convergence in your daily life? Were these examples present five or ten years ago? How have these changes affected you?