Appendix 2 Quiz
True or False
1. Monitoring our own media use encourages us to take more responsibility for our exposure to media messages
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2. When we come to expect that media will serve certain needs, it can lead to media dependence
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3. Blogs, YouTube, and even professional news organizations offer opportunities for citizen journalists to report and comment on events in their communities
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4. There is still a digital divide between the haves and have-nots in terms of regular Internet access, especially to broadband connections
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5. To be media literate, you must develop an understanding of broadcasting habits
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6. Media participation is ineffective when users fail to think critically about the information they find on the Internet
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7. In mediated communication, indecency in practice means engaging in lewd acts
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8. The media industry knows that controversy will always hurt ratings
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9. With traditional media, gatekeepers control the creation and distribution of entertainment and information
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10. Media grammar is only understood by those involved in media production, which is why it’s challenging for the average consumer to be more media mindful
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Multiple Choice
1. The open forum in which ideas compete is referred to as the ________.
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2. ______ contends that a steady, long-term diet of heavy television viewing results in perceptions of reality that match the (distorted) view of reality presented on television.
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3. The concept of _______ refers to content which appeals to most people's baser instincts, typified by lurid, sensational images and stories charged with sex, violence, scandal, and abuse.
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4. Jenny created a home video of her son playing the flute that became an instant overnight sensation on YouTube. Jenny's video is referred to as ______.
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5. The ___________ is a well-documented tendency we have to assume that negative media messages and bias have a much greater influence on other people than on ourselves or people we think are like us.
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6. The professionals that control the creation and distribution of information and entertainment are referred to as ________.
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7. Maggie has been on the computer so long preparing for a history exam, chatting with friends on Facebook, and researching a paper, that she begins to feel frustrated by the sheer volume of information she is receiving at a given time. Maggie is most likely experiencing __________.
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8. The merging of traditional mass communication with digital computing and telecommunication technologies is called ________.
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9. The _________ perspective focuses on the way we make media choices in order to satisfy our needs and goals.
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10. _____ occurs when there is some technology that is used to deliver messages between sources and receivers.
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