Emotional or Logical Buy?

Emotional or Logical Buy?

Question 15.1

Think about the last major purchase you made. Consider the information you had prior to the purchase (advertisements, media reviews, personal advice, or recommendations). When making your purchasing decision, did you rely primarily on emotional appeals, ethical appeals, or logical appeals? Looking back, is there anything you would do to make the persuasive appeal stronger? Respond in the space below and then “submit” your work.

Your response will be received by your instructor.