• We live in a diverse society. • The world is a mobile world. • We interact with people from other cultures via mediated communication. • We interact with others in diverse organizational settings.

• High/low context • Individualistic/collectivistic • Comfort with uncertainty • Approaches to power distance • Masculine and feminine orientations • Time orientation • Value of emotional expression

• Co-cultures (groups whose members share some of the general culture’s system of thought and behavior, but have distinct characteristics) • Generation (a group of people born into a specific time frame, along with its unique events and social changes that shape communication) • Gender (behavioral and cultural traits associated with biological sex)

• Anxiety • Ethnocentrism • Discrimination

• Listening effectively • Thinking before speaking and acting • Being empathic • Doing the right thing