Men Can Stop Rape
Where Do You Stand?

The following advertisements, developed by the nonprofit organization Men Can Stop Rape for its “Where Do You Stand?” campaign, challenge men to help prevent rape with a mix of imagery and brief passages of text. Representing an effort to model effective intervention strategies, the ads are designed to appear as banners, postcards, and posters. They target young adults on college campuses.

For a closer look, click on each image to enlarge it.

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Starting a Conversation: Respond to “Where Do You Stand?” Advertisements
In the text boxes below, record your analysis of the “Where Do You Stand?” advertisements by responding to the following questions:

  1. Question

    Although the four advertisements are part of the same campaign, their specific messages are different. What particular actions does each advocate? What characteristics do they share?

  2. Question

    How would you describe the relationship between text and image in these advertisements? What effect does the design of the ads and the images used in them have on their overall message?

  3. Question

    This campaign was aimed at college students and young adults between the ages of eighteen and twenty-five. How are these ads meant to appeal to that audience? In what ways do the ads reflect the culture and values of their presumed readers?

  4. Question

    The “Where Do You Stand?” campaign represents one of many Men Can Stop Rape initiatives that have sought to encourage awareness and prevention of sexual assault among men. What assumptions do these particular ads make with regard to harassment, assault, college-age men, and college-age women?
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