Because plagiarized material will often differ in style, tone, and word choice from the rest of your document, your readers are likely to notice these differences and wonder whether you’ve plagiarized the material — or, if not, why you’ve written a document that has so many stylistic inconsistencies. If your readers react negatively, it’s unlikely that your document will be successful.
You can avoid plagiarism by quoting, paraphrasing, and summarizing accurately and appropriately; distinguishing between your ideas and ideas in your sources; and identifying sources in your document.