FEMA
Preparing Your Pets for Emergencies Makes Sense

FEMA, the Federal Emergency Management Agency, is a government agency that helps individuals and first responders prepare for, prevent, and recover from disasters. FEMA works with other federal, state, and local government agencies, law enforcement, and nonprofit relief organizations like the American Red Cross to provide support for areas affected by natural and man-made disasters. Since the devastation that followed Hurricane Katrina in 2005, FEMA has expanded its efforts to help individuals plan for emergencies and protect themselves and their property during disasters. Brochures like this one focus on the advance planning that can make a critical difference during an emergency.

(Click on the image below to enlarge the brochure.)

Starting a Conversation: Respond to “Preparing Your Pets for Emergencies Makes Sense”
In the text boxes below, consider how this brochure presents information by responding to the following questions:

  1. Question

    This brochure has a clear, specific audience — pet owners. What elements of the brochure seem designed to appeal to those readers? How might the brochure reach its intended audience? Where would you expect the brochure to be distributed?

  2. Question

    What is the primary message of this brochure? What kinds of informative details support that primary message?

  3. Question

    Notice the different organizations that collaborated with FEMA in creating this brochure. Why is their cooperation significant? What would you expect these organizations to contribute to the brochure?

  4. Question

    Although addressed to pet owners, how does the brochur’s content reflect the overall mission of FEMA?
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