Readers invest time reading an informative document because they want to learn about a subject. If the document is unclear or difficult to follow, they’ll look elsewhere. Review your essay to ensure that you’ve discussed your subject as clearly as possible. To ensure clarity, make certain that you use information from sources accurately and that you refer to concepts and ideas consistently. Make your prose as economical as possible, and choose the right words for your purpose, readers, and subject. In addition, vary the structure of your sentences and paragraphs without making them overly complex. You can read more about strategies for ensuring a clear discussion in Chapters 16 and 20.