LIFT
oneLIFT 2012 Impact Report

LIFT is an advocacy group that works to reduce poverty by helping parents improve their job skills, get good jobs, find affordable housing, and further their education. LIFT was founded in 1998 by two college students who recognized the difficulties many families face navigating the bureaucracy of the social service system. In response, LIFT matches families with a coordinator, who helps unify their social service support. Currently, LIFT operates in Boston, Chicago, Los Angeles, New York, Philadelphia, and Washington, D.C. This report documents LIFT’s progress in 2012, including revenue, expenses, number of clients helped, and other data.

(Click on the image below to view the entire progress report.)

Starting a Conversation: Respond to “oneLIFT 2012 Impact Report”
In the text boxes below, examine the LIFT impact report by responding to the following questions:

  1. Question

    What is the purpose of the letter on page 2 of the report? In what ways does it reflect the overall purpose of the report?

  2. Question

    This report is a full-color document with many images and design features. How do those design features support the text of the report? For example, the margin of page 2 calls out three statistics. What is the purpose of the design elements there?

  3. Question

    How does the report integrate personal stories of LIFT clients? Do you think these personal stories are appropriate content for a progress report? Why or why not?

  4. Question

    Look at the image on the table of contents page. How does this image make an emotional appeal to readers?

  5. Question

    Evaluative documents typically attempt to determine whether something has succeeded or failed, or to help readers understand how something might be improved or refined. How does this report measure LIFT’s success in 2012? What kinds of evidence does it provide?
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