Oxfam

Oxfam is an advocacy organization that focuses primarily on poverty and human rights issues around the world. Founded in 1942, it now operates in ninety countries. This public service announcement opens in a style common to many chocolate advertisements. In it, a woman, seen largely in silhouette, sensually enjoys a bar of chocolate. Sound familiar? Watch the rest, however, to see how Oxfam plays against viewer expectations in order to make larger points about the candy industry.

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