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This clip demonstrates an experiment into the nature of memory and the way in which “false memories” can be introduced into a normal person’s recollection. In the experiment, subjects are shown and questioned about photographs from their childhood, including one photograph digitally altered to show an event (a hot air balloon ride) that the subject never really experienced. After a week, half of the subjects actually believe that they can recall the experience of the hot air balloon ride. This clip shows how subjective and often unreliable memory can be and how easily it can be manipulated.
Thumbnail Photo Credit: Photodisc/Getty Images
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